In 1976, the film Network was released onto the world to great acclaim. A dark and satirical look at media manipulation, it won its writer, Paddy Chafesky, a screenwriting Oscar and cemented itself as one of the best movies of all time. The central character, Howard Beale, was a television news anchor pushed beyond breaking point. His memorable speech, delivered with the acqueisence of ratings chasing executives to a nationwide audience, is the articulation of the public’s rage at the way things have turned out.
In 1976 this was seen as a dystopian warning. Beale is mad; totally and utterly lost. His ‘refreshing’ frankness and hold over the public are ruthlessly exploited by executives chasing after ratings. Network is a warning about a future where the media manipulates political movements, but there are those however who must have seen the film and thought it to be a blueprint.
Take Glenn Beck (don’t watch it all…you’ll get the impression quickly):
This is a fairly mild version of Beck’s oeuvre, but it is a clear recitation of his principles. The parrallels with Beale (who Beck says he identifies with) and Network are also clear. Remembering that Beck is a media commentator with his own 5pm timeslot every week night, and not a political activist being interviewed by the media is hard. He has developed his own ‘movement’ known as 9/12 project, and deliver regular sermons (and I use this word deliberately) on his show. A long list of conspiracies have graced his program, including; that Barack Obama is not an American citizen, that the healthcare reform bill includes provision for death panels, and that the Federal Emergency Management Agency was creating concetration camps for concervatives. He was also one of the principle media supporters of the Tax Day “Tea-Bagger” rallies.
The problem with the 9-12 Project, the Tea-Baggers and other followers of these hectoring, overblown ‘personalities’ is that they are inured to critical reflection. Any criticism, however reasoned, of the host is seen as an attack on the credibility, the faith, the very reality of the hosts admirers. The criticism is not merely a disagreement over policy or the balance of interests in a community; it is a moral affront, a wholesale attack on ‘our values’ and an attempt to deny self-evident ‘truths’. The healthcare debate is a prime example – where reasonable disagreement over the best way to provision healthcare to society has disintegrated into claims and counter claims of facism and totalitarianism. Reasonable debate is lost in a sea of conviction-politics.
And Glenn Beck is at the centre of it. The quasi-religious nature of the 9-12 political movement becomes obvious once we recognise the symptoms. The charismatic personality with seemingly radical and persecuted views. The sermons. The exhortation to DO something! The conviction that those opposed to the movement, even merely opposed to its methods if sympathetic to its aims, are unremittingly evil.
The supreme irony of course is that while Beck may compare himself to Beale – he is the polar opposite. Both simultaneously don the garb of the everyman and the vaudeville entertainer to preach their sermon, but their sermon is very different. Beale rails against the corporatisation of the media, and Network follows him there. He is invested in getting people to switch their televisions off…to stop watching the simple soundbites and mindless platitudes of television and engage with their community.
Beck, on the other hand is deeply invested in a highly conservative narrative which holds economic freedom, cultural conformity and political security to be self-evident truths and totally inviolable rights. He needs his viewers to keep watching, so that he can deliver the “fusion of entertainment and enlightenment” that they need to take back their country for the socialists and fascists who inhabit the White House. The oft-implied message is that without Beck his viewers would no longer have a vessel for their anger.
The question of course is what effect Beck will ultimately have. With a daily viewership of 2.3 million (more than any other cable news show) he is certainly entertaining someone. The real worry is that he might also ‘enlighten’ them.


